East Avenue is taken as one of the busiest commercial areas in Xian. Comparatively, architectures in East Avenue are irregularity, some are grand buildings like Haytt Hotel or Parkson Shopping Mall while some are two-story old houses going to be overhauled.
The stores here emphasizes the common brands clothes including Baleno, Jeanswest and Jack&Jones, etc. shoe stores and some small ornaments stores. The largest shopping malls here in the street are Kaiyuan, Eastar and Parkson East Avenue Branch. In addition, local snacks of fried pork slice, ironed squid and ice-cream bar are popular among people shopping and wandering here.